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	<title>OpinionPath</title>
	<link>http://www.opinionpath.com</link>
	<description>Market Research and Communication Strategies</description>
	<lastBuildDate>Wed, 20 Jan 2010 20:43:32 +0000</lastBuildDate>
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	<item>
		<title>Building your Theme Pool for Web Content</title>
		<description><![CDATA[A swim in the pool is refreshing, but what if the pool is full of those critters called themes?  Imagine a technology vendor that wants to win new customers by adding more “informational content” to its website.  What themes should the new content emphasize?  Or, to take one step back, which themes [...]


Related posts:<ol><li><a href='http://www.opinionpath.com/2009/12/18/persuasive-content-and-web-advertising/' rel='bookmark' title='Permanent Link: Persuasive content and Web advertising'>Persuasive content and Web advertising</a></li>
<li><a href='http://www.opinionpath.com/2009/10/26/benefits-of-direct-to-consumer-pr/' rel='bookmark' title='Permanent Link: Benefits of direct-to-consumer PR'>Benefits of direct-to-consumer PR</a></li>
<li><a href='http://www.opinionpath.com/2009/04/14/new-media-and-content-marketing-collide/' rel='bookmark' title='Permanent Link: New Media and Content-Marketing Collide'>New Media and Content-Marketing Collide</a></li>
</ol>]]></description>
		<link>http://www.opinionpath.com/2010/01/20/building-your-theme-pool-for-web-content/</link>
			</item>
	<item>
		<title>Some ad copy-testing lessons for content copy-testing</title>
		<description><![CDATA[Copywriters of ads have long been wary of how well ad copy-testing works&#8211;and not just because, like the rest of us, they are sensitive to criticism of their work.  Should the writers of informational digital-content copy also be wary of copy-testing?  Do the problems with ad copy-testing apply to content copy-testing?
Even top researchers [...]


Related posts:<ol><li><a href='http://www.opinionpath.com/2009/06/26/avoiding-multicollinearity-through-conjoint-analysis/' rel='bookmark' title='Permanent Link: Avoiding multicollinearity through conjoint analysis'>Avoiding multicollinearity through conjoint analysis</a></li>
</ol>]]></description>
		<link>http://www.opinionpath.com/2009/12/18/ad-copy-testing-lessons-for-content-copy-testing/</link>
			</item>
	<item>
		<title>Market segmentation for the Web</title>
		<description><![CDATA[Market segmentation traditionally assumes that people can be segmented into groups that can be separately marketed to, based on their different product needs.  But suppose, as often happens on the Web, the customer arrives in your midst—on your site—before or she has any inkling of his or her different product needs.  And suppose [...]


Related posts:<ol><li><a href='http://www.opinionpath.com/2009/04/09/market-research-groups-on-linkedin/' rel='bookmark' title='Permanent Link: Market Research Groups on LinkedIn'>Market Research Groups on LinkedIn</a></li>
</ol>]]></description>
		<link>http://www.opinionpath.com/2009/12/18/market-segmentation-for-the-web/</link>
			</item>
	<item>
		<title>Persuasive content and Web advertising</title>
		<description><![CDATA[In the past, journalists generated content to serve one master&#8212;the public good&#8212;while advertisers generated content to serve another&#8212;the private good.
Journalists’ content provided evidence that it was serving a different master by criticizing the products produced by advertisers.  That aspect of the past should continue.
The purpose of OpinionPath’s research methodology is not to change how [...]


Related posts:<ol><li><a href='http://www.opinionpath.com/2009/04/14/new-media-and-content-marketing-collide/' rel='bookmark' title='Permanent Link: New Media and Content-Marketing Collide'>New Media and Content-Marketing Collide</a></li>
<li><a href='http://www.opinionpath.com/2010/01/20/building-your-theme-pool-for-web-content/' rel='bookmark' title='Permanent Link: Building your Theme Pool for Web Content'>Building your Theme Pool for Web Content</a></li>
</ol>]]></description>
		<link>http://www.opinionpath.com/2009/12/18/persuasive-content-and-web-advertising/</link>
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		<title>Benefits of direct-to-consumer PR</title>
		<description><![CDATA[The list of benefits that marketers are accruing from generating their own content continues to grow.

Speed. Offers faster dissemination paths than waiting on traditional media&#8217;s schedules.
High Volume. If the volume of a vendor&#8217;s content is large (e.g., a library of how-to videos), social media has the &#8220;space&#8221; that traditional media does not.
Offsets Media&#8217;s Shrinkage. With [...]


Related posts:<ol><li><a href='http://www.opinionpath.com/2009/04/14/new-media-and-content-marketing-collide/' rel='bookmark' title='Permanent Link: New Media and Content-Marketing Collide'>New Media and Content-Marketing Collide</a></li>
<li><a href='http://www.opinionpath.com/2010/01/20/building-your-theme-pool-for-web-content/' rel='bookmark' title='Permanent Link: Building your Theme Pool for Web Content'>Building your Theme Pool for Web Content</a></li>
</ol>]]></description>
		<link>http://www.opinionpath.com/2009/10/26/benefits-of-direct-to-consumer-pr/</link>
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		<title>Avoiding multicollinearity through conjoint analysis</title>
		<description><![CDATA[The premier research companies have helped to make conjoint analysis and its sequel, discrete choice analysis, into popular survey-design research methods.  These methods ask respondents to evaluate a series of products or, in special applications where the attributes center on positioning rather than product features, a set of brands.  
Each product is generally [...]


Related posts:<ol><li><a href='http://www.opinionpath.com/2009/12/18/ad-copy-testing-lessons-for-content-copy-testing/' rel='bookmark' title='Permanent Link: Some ad copy-testing lessons for content copy-testing'>Some ad copy-testing lessons for content copy-testing</a></li>
<li><a href='http://www.opinionpath.com/2009/12/18/market-segmentation-for-the-web/' rel='bookmark' title='Permanent Link: Market segmentation for the Web'>Market segmentation for the Web</a></li>
</ol>]]></description>
		<link>http://www.opinionpath.com/2009/06/26/avoiding-multicollinearity-through-conjoint-analysis/</link>
			</item>
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		<title>Reading on integrating experimental and observational research design</title>
		<description><![CDATA[Because people stumble into the career of market research from so many other fields, many books on research and survey design need to be written at a basic level.  
The books listed below, though, are different.  Many leap to a level of mental gymnastics that some of us haven&#8217;t experienced since college.  [...]


Related posts:<ol><li><a href='http://www.opinionpath.com/2009/04/21/merging-surveys-and-the-experimental-method/' rel='bookmark' title='Permanent Link: Merging Surveys and the Experimental Method'>Merging Surveys and the Experimental Method</a></li>
</ol>]]></description>
		<link>http://www.opinionpath.com/2009/04/21/reading-on-integrating-experimental-and-observational-research-design/</link>
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	<item>
		<title>Merging Surveys and the Experimental Method</title>
		<description><![CDATA[Designing market research to learn what we want from participants is already hard enough.  Why do we have compound the challenge by introducing &#8220;advanced methods&#8221; or &#8220;analytics&#8221;?  Finish writing one report on a survey with the feeling &#8220;we still don&#8217;t really know which actions to take,&#8221; and you&#8217;ll sense the answer.  Survey [...]


Related posts:<ol><li><a href='http://www.opinionpath.com/2009/04/21/reading-on-integrating-experimental-and-observational-research-design/' rel='bookmark' title='Permanent Link: Reading on integrating experimental and observational research design'>Reading on integrating experimental and observational research design</a></li>
<li><a href='http://www.opinionpath.com/2009/06/26/avoiding-multicollinearity-through-conjoint-analysis/' rel='bookmark' title='Permanent Link: Avoiding multicollinearity through conjoint analysis'>Avoiding multicollinearity through conjoint analysis</a></li>
<li><a href='http://www.opinionpath.com/2009/04/09/market-research-groups-on-linkedin/' rel='bookmark' title='Permanent Link: Market Research Groups on LinkedIn'>Market Research Groups on LinkedIn</a></li>
</ol>]]></description>
		<link>http://www.opinionpath.com/2009/04/21/merging-surveys-and-the-experimental-method/</link>
			</item>
	<item>
		<title>New Media and Content-Marketing Collide</title>
		<description><![CDATA[An increasing share of content on technology-media sites is either produced by technology vendors (e.g., white papers) or produced at their behest (e.g., some webinars and mini-sites). 
Some of this &#8220;vendor content&#8221; (as distinct from user-generated content) is excellent.  Some is not. 
But the question is, why is so much of it appearing on media sites rather [...]


Related posts:<ol><li><a href='http://www.opinionpath.com/2009/10/26/benefits-of-direct-to-consumer-pr/' rel='bookmark' title='Permanent Link: Benefits of direct-to-consumer PR'>Benefits of direct-to-consumer PR</a></li>
<li><a href='http://www.opinionpath.com/2009/12/18/persuasive-content-and-web-advertising/' rel='bookmark' title='Permanent Link: Persuasive content and Web advertising'>Persuasive content and Web advertising</a></li>
<li><a href='http://www.opinionpath.com/2010/01/20/building-your-theme-pool-for-web-content/' rel='bookmark' title='Permanent Link: Building your Theme Pool for Web Content'>Building your Theme Pool for Web Content</a></li>
</ol>]]></description>
		<link>http://www.opinionpath.com/2009/04/14/new-media-and-content-marketing-collide/</link>
			</item>
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		<title>Market Research Groups on LinkedIn</title>
		<description><![CDATA[Members of LinkedIn have created a slew of &#8220;Groups&#8221; (moderated bulletin boards).  Unfortunately, the marketing and market-research groups with the largest memberships seem to attract the most entries from those just trying to win business rather than to raise substantive issues or share ideas. 
So far, I&#8217;ve found three LinkedIn groups to be potentially useful: Consumer [...]


Related posts:<ol><li><a href='http://www.opinionpath.com/2009/12/18/market-segmentation-for-the-web/' rel='bookmark' title='Permanent Link: Market segmentation for the Web'>Market segmentation for the Web</a></li>
<li><a href='http://www.opinionpath.com/2009/04/21/reading-on-integrating-experimental-and-observational-research-design/' rel='bookmark' title='Permanent Link: Reading on integrating experimental and observational research design'>Reading on integrating experimental and observational research design</a></li>
</ol>]]></description>
		<link>http://www.opinionpath.com/2009/04/09/market-research-groups-on-linkedin/</link>
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