OpinionPath is a market research firm that works with media companies, agencies and marketers to develop, test, and evaluate content-based branding and audience-development strategies. Its techniques integrate traditional survey and qualitative research with experimental design and analytics.

OpinionPath was founded by Chris Stetson in 2007.  Previously, he was the Vice President of Research and Market Intelligence for Ziff Davis Media in New York City.  Chris possesses more than 20 years of research experience, much of it focused on the industries of media, marketing communication, and technology. He has a Masters in Science of Business Administration from Boston University and a Bachelor of Arts, Magna Cum Laude, from Duke University.