About

OpinionPath is a market research firm that works with media companies, agencies and marketers to develop, test, and evaluate communication, branding, content and social media strategies. Its techniques integrate traditional survey and qualitative research with experimental design and analytics.

OpinionPath was founded by Chris Stetson in 2007.  Previously, he was the Vice President of Research and Market Intelligence for Ziff Davis Media in New York City.  Chris possesses a unique blend of more than 20 years of social and financial research experience, including 13 years of market research experience focused on media and marketing communication. He has a Masters in Science of Business Administration from Boston University and a Bachelor of Arts, Magna Cum Laude, from Duke University.