OpinionPath’s research services are geared to developing and evaluating content-based communication strategies, especially for brand marketers, content producers, direct marketers, and public-relations managers.
Using analytics in combination with qualitative and quantitative market research, OpinionPath primarily focuses on four types of research projects:
Investigate your brand’s current and potential positioning relative to competition, for key market segments.
Based on brand’s desired positioning, evaluate which communication frameworks are most likely to engage and motivate the target audiences, depending on factors such as tastes, lifestyle and purchasing-process stage.
Compare and diagnose the direct and viral impacts of alternative copy or communication frameworks, using systematic experimental design.
Evaluate the impact of changes to communication strategies, through brand-perception and content-satisfaction studies.