OpinionPath’s research services are geared to developing and evaluating content-based communication strategies, especially for brand marketers, content producers, direct marketers, and public-relations managers.
Using analytics in combination with qualitative and quantitative market research, OpinionPath primarily focuses on four types of research projects:
Based on brand’s desired positioning, evaluate which communication frameworks are most likely to engage and motivate the target audiences, depending on factors such as tastes, lifestyle and purchasing-process stage.
Compare and diagnose the direct and viral impacts of alternative copy or communication frameworks, using systematic experimental design.
Evaluate the impact of changes to communication strategies, through brand-perception and content-satisfaction studies.