Reading on integrating experimental and observational research design

Because people stumble into the career of market research from so many other fields, many books on research and survey design need to be written at a basic level. The books listed below, though, are different. Many leap to a level of mental gymnastics that some of us haven’t experienced since college. But the exercise can be good for you! Even if you initially only understand 10% of it,...
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Merging Surveys and the Experimental Method

Designing market research to learn what we want from participants is already hard enough. Why do we have compound the challenge by introducing “advanced methods” or “analytics”? Finish writing one report on a survey with the feeling “we still don’t really know which actions to take,” and you’ll sense the answer. Survey research does a terrific job...
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New Media and Content-Marketing Collide

An increasing share of content on technology-media sites is either produced by technology vendors (e.g., white papers) or produced at their behest (e.g., some webinars and mini-sites).  Some of this “vendor content” (as distinct from user-generated content) is excellent.  Some is not.  But the question is, why is so much of it appearing on media sites rather than just on the corporate...
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Market Research Groups on LinkedIn

Members of LinkedIn have created a slew of “Groups” (moderated bulletin boards).  Unfortunately, the marketing and market-research groups with the largest memberships seem to attract the most entries from those just trying to win business rather than to raise substantive issues or share ideas.  So far, I’ve found three LinkedIn groups to be potentially useful: Consumer Insights,...
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